Sanford Levings

"Hi, I’m Sanford Levings, President of MinistryCFO and author of this blog. The purpose of our blog is to share with you information and insights that we gather from working with and listening to our clients and partners, located throughout the country." read more

Why a Thank You System for First–Time Givers is Important

It’s important that you develop a thank you system because If you don’t have a system, then some donations, invariably, are going to fall through the cracks, i.e., you will fail to thank each new donor.

First Time Gift:

Keep in mind that a first time gift is a spiritual decision! It is not a financial decision! The donor is entrusting you with his / her gift of money.


One church that we work with actually thanks each new donor for his / her first, second and third donation! Here’s the how and why on each gift:

  • Each week the donor report is reviewed and all 1st time, 2nd time and 3rd time donors are listed.

  • And then, the following:

    • 1st Time Gift Personal note of thanks from the Senior Pastor. You want to “up the personalization” with the donor by writing them a personal letter. The Senior Pastor inserts a business card in the letter and offers the donor a “next step” by providing the donor with the online giving link.

    • 2nd Time Gift Note written on behalf of the entire AC staff thanking the donor for being a part of the church.

    • 3rd Time Gift Personal note written by Director of Administration thanking the donor for his / her support of the mission of AC.

By the way, this is a big church! I suppose they have approximately 20 new donors each month and yet, the church continues with this extensive thank you system.

Please press download if you would like a copy of these three thank you letters.